In the land of luscious lotions and lovely lip glosses, Beautycounter has made a mark that’s more than just skin deep. But what lurks behind the labels of their products? Is Beautycounter a multi-level marketing company? Let’s dig into the details.

Is Beautycounter a Pyramid Scheme?

The first thing we ought to address is the elephant in the room. Is Beautycounter another one of those pyramid schemes, or is there more than meets the eye? Now, don’t get your knickers in a twist! By and large, pyramid schemes promise profits primarily from recruiting new members, often without a tangible product. Beautycounter, however, offers a broad spectrum of beauty and skincare products. But there’s more under the hood.

What is MLM and is Beautycounter an MLM?

Multi-Level Marketing, or MLM as the cool kids call it, is a marketing strategy wherein the sales force is rewarded not just for sales they generate but also for the sales of those they recruit. It’s a dynamic duo of direct sales and recruitment benefits. And guess what? Beautycounter fits this bill. But before you jump the gun, MLM is not inherently bad; it’s how it’s executed that matters.

Inside the Beautycounter MLM Opportunity

Peel back the layers, and you’ll find an intriguing setup at Beautycounter. They’ve embraced the MLM model but with a twist of transparency that’s as refreshing as a cold drink on a hot day.

  • Consultants sell products and earn commissions.
  • Additional earnings arise from the sales of those they recruit.
  • Opportunities to climb the ranks and increase earnings.

By the way, you can join Beautycounter here if you fancy a slice of this pie.

How do Beautycounter Consultants make money?

It’s not rocket science, but it ain’t a walk in the park either. Consultants earn primarily through:

  • Direct sales of products.
  • Earnings from the team they build (yes, the MLM part).

Sweet simplicity, isn’t it?

How much do Beautycounter Consultants make?

Ah, the million-dollar question! But, let’s cut to the chase. Earnings vary based on effort, skill, and rank. Some make a modest sum, while others, especially those higher up the ranks, might be raking in the big bucks. However, always tread with caution and manage your expectations.

How much does it cost to be a Beautycounter Consultant?

There’s no such thing as a free lunch, my friend. To hop onto the Beautycounter bandwagon, there’s an initial cost. This includes a starter kit with samples and marketing materials to kickstart your journey. However, consider it an investment in a potentially profitable endeavor.

Is Beautycounter an MLM, Pyramid Scheme, or Legit Business Opportunity?

This is the crux of the matter. While Beautycounter operates on an MLM model, it’s far from a pyramid scheme. Their product line is tangible, and the business opportunity, for those who put in the work, is legit. So, in the grand tug-of-war between pyramid schemes and legit businesses, Beautycounter sits firmly on the side of legitimacy.

Can You Really Make Money As A BeautyCounter Consultant With Their Compensation Plan Model?

Beautycounter’s compensation plan is like a multi-layered cake. Sweet at every level, but the higher you go, the richer it gets. You earn from direct sales, bonuses from team sales, and other incentives. The potential is there, but as with all things, it requires effort, tenacity, and a sprinkle of luck.

By the way, did I mention you can join Beautycounter here?

Beautycounter Compensation Plan

Delving deeper, the Beautycounter compensation plan is structured yet flexible. The main components are:

  • Personal sales commissions.
  • Team sales bonuses.
  • Rank-based bonuses and incentives.

However, it’s not all roses. Like every compensation plan, understanding its intricacies is key to maximizing earnings.

Beautycounter Ranks

From being a newbie consultant to reaching the pinnacle of leadership, there are several ranks within Beautycounter. Each rank has its prerequisites and benefits. Climbing this ladder not only boosts your earnings but also comes with perks that are too tempting to resist.

Remember, you can join Beautycounter here and embark on your journey through the ranks.

Beautycounter FAQ’s

Is Beautycounter purely an MLM?

No, while it adopts the MLM model, it also focuses on the direct sale of its products.

How is Beautycounter different from pyramid schemes?

Beautycounter has tangible products and a clear compensation plan. Pyramid schemes primarily focus on recruitment without substantial products.


Beautycounter is not just another MLM company; it’s a brand with a mission, products with a purpose, and a business model that, while rooted in MLM, rises above the negative connotations. If you’re considering dipping your toes into the world of MLM, Beautycounter offers an intriguing and potentially rewarding opportunity.

Remember, as with all ventures, do your homework, and as the old saying goes, “don’t put all your eggs in one basket.” Cheers to clear skin and clear decisions!